Detroit, Michigan

Brent Johnson Design was challenged to completely reimagine the visitor experience within this intimate 550 square foot gallery space at the Federal Reserve Bank. The goal was to develop a new presentation that made the role of the Federal Reserve and monetary policy engaging for all guests that visit the facility – no small feat. A guided experience led by a docent, surrounded by a choreographed media presentation was developed to set the stage. The dramatic conclusion featured a mechanized unveiling of the money handling area that processes more than $64 million dollars in a single day, and the vault which holds an average of $4 billion dollars!

Project Team

Client – Federal Reserve Bank of Chicago, Detroit Branch

Exhibit Design – Brent Johnson Design

Media – Boston Productions

Fabrication – Explus